Returning to the music scene with a dark and sensuous twist on Swedish pop, Elsa Carmona has released her second single ‘Run Baby Run’.

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Born in Barcelona and later moving to Sweden, the emerging singer/songwriter has devoted herself to music and first graced the scene under the name Sirena, the Spanish word for ‘mermaid’.

The track delves into an atmospheric soundscape, mixing deep bass lines and brooding synths with a euphoric chorus. Co-written and produced by Fredrik Okazaki (Robyn, Seinabo Sey), Elsa’s smooth, additive tones, create a powerful yet dream-like pop song with an R&B tinge that hints to the likes of BANKS.

Elsa explains, “It’s a song about overthrowing any kind of dominant power, and it’s a song about revenge. I wrote it after being obsessed with Penny Dreadful, so I was using Vanessa Ives’ showdown with the devil as inspiration.”

It follows the previously released ‘Ritual’ which is an electro-infused melancholic pop anthem and an introduction to Elsa’s new, revamped sound after she formerly performed under the moniker Sirena. Working on brand new material with a refreshed and updated musical direction, Elsa Carmona’s stunning vocals and intriguing electronic gothic-pop sound is one to look out for in 2017.

Glenn Sargeant

Elsa Carmona’s second single ‘Run Baby Run’ is out now. (Many thanks to Wilful Publicity for help with this announcement)