Richie Sambora has launched a mobile app that allows users to share photos and news to help raise money for charity.

The former Bon Jovi guitarist co-founded Csnaps.org, a platform where fans and celebrities can share photos, videos, news, and personal stories. Sambora was inspired to create the app after learning how lucrative celebrity pictures can be.

“When I heard a billion dollars could have been raised with one selfie – Ellen DeGeneres’ 2014 Oscar selfie – I thought, ‘Why give that away for free, when that kind of money could be funnelled toward important causes?'” he tells People magazine. “And so, Csnaps.org was born.”

Through the app, users can pick three ways to donate to charities: the Fan CSnap, the Verified Celebrity Csnap, and the Inspirational CSnap. Fans are also able to take a picture with a celebrity using the app for a small fee and the money goes to charity.

“By using Fan Csnaps, you get a picture with your favorite star and money goes to help good causes and those in need, so it’s win-win for everybody,” he says. The app also gives celebrity users a platform to make announcements and share breaking news in support of their charities. Charities benefiting from the app include The Humane Society, PETA, Smile Train and The ALS Association.

“The success of the global movement of the 2014 ALS Ice Bucket Challenge included the outpouring of compassion and support from those in the entertainment industry on behalf of people with ALS and their families,” Fred Fisher, President and CEO, The ALS Association Golden West Chapter, says. “Celebrities help us bring important awareness of the challenges facing the ALS community in the fight against this devastating disease. Humanitarian platforms like Csnaps can be a powerful tool for raising funds to accelerate the urgent search for effective treatments and a cure for ALS.”

Glenn Sargeant